Tervetuloa Metsään -kampanja

Kesällä 2022 saimme aloittaa yhteistyön Metsä Groupin kanssa ja suunnitella Tervetuloa Metsään -kampanjan, joka käynnistyi syksyllä 2022. Kampanjan tavoitteena oli saada satoja uusia metsäkoneen- ja puutavara-autonkuljettajia Pohjois-Suomeen.

Kampanja, joka keräsi yli 700 hakemusta

Tervetuloa Metsään -kampanjan tavoitteena oli saada satoja uusia metsäkoneen- ja puutavara-autonkuljettajia metsäalalle ja töihin pohjoiseen Suomeen. Meidän tehtävämme oli löytää alasta kiinnostuneita ja jo valmiita kuljettajia hakemaan mukaan. Valituksi tulleet hakijat etenivät koulutukseen tai suoraan töihin Metsä Groupin sopimusyrityksiin Pohjois-Suomeen.

Suunnittelimme kampanjalle ilmeen, viestinnälliset kärjet, hakijoita selkeästi ohjaavan kampanjasivun ja markkinointistrategian. Vastasimme myös markkinoinnin toteutuksesta.

Tervetuloa Metsään -kampanjan käynnistyessä sivujen kautta saatiin satoja hakemuksia, joiden määrä ylitti asetetun tavoitteen jo ensimmäisten kuukausien aikana. Kampanja alkoi syyskuussa 2022 ja päättyi kesäkuussa 2023. Sinä aikana hakemuksia tuli yli 700 kpl.

Digimarkkinointi: Kubla
Videotuotanto: Agalma Films

Tilaa inspiraatiota ja markkinoinnin iloa sähköpostiisi

Kevennä informaatioähkyn taakkaa ja vaihda pieneen palaan inspiraatiota, postilaatikkoosi tiputettuna. Kirjeissä jaamme joka kuukausi ajatuksen markkinoinnista (mikä saa sinut ajattelemaan sitä kenties uudella tavalla) sekä maailmalle lähteneen brändityön täynnä taikaa, jota kilpailueduksikin kutsutaan.

Cookie	Kesto	Kuvaus
_lfa	1 year	This cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
rc::a	never	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::c	session	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wpEmojiSettingsSupports	session	WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly.

Cookie	Kesto	Kuvaus
li_gc	6 months	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.
yt-player-headers-readable	never	The yt-player-headers-readable cookie is used by YouTube to store user preferences related to video playback and interface, enhancing the user's viewing experience.
yt-remote-cast-available	session	The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installed	session	The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
yt-remote-connected-devices	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-fast-check-period	session	The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
yt-remote-session-app	session	The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-session-name	session	The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEY	never	The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Cookie	Kesto	Kuvaus
_fbp	3 months	Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gcl_au	3 months	Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
AnalyticsSyncHistory	1 month	Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
prism_*	1 month	Active Campaign sets this cookie to track and store interactions.

Cookie	Kesto	Kuvaus
_pin_unauth	1 year	Pinterest set this cookie to group actions for users who cannot be identified.
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
bscookie	1 year	LinkedIn sets this cookie to store performed actions on the website.
IDE	1 year 24 days	Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
li_sugr	3 months	LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
PREF	8 months	PREF cookie is set by Youtube to store user preferences like language, format of search results and other customizations for YouTube Videos embedded in different sites.
test_cookie	15 minutes	doubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	6 months	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
VISITOR_PRIVACY_METADATA	6 months	YouTube sets this cookie to store the user's cookie consent state for the current domain.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Cookie	Kesto	Kuvaus
_lfa_test_cookie_stored	less than a minute	Description is currently not available.
ar_debug	1 year	Description is currently not available.
AWSALBTG	7 days	No description available.
AWSALBTGCORS	7 days	No description available.
is_eu	session	No description available.

Tervetuloa Metsään -kampanja

Kampanja, joka keräsi yli 700 hakemusta

Tilaa inspiraatiota ja markkinoinnin iloa sähköpostiisi

Olisiko aika valjastaa brändisi koko potentiaali? Ota rohkeasti yhteyttä!